Q4. Who would be the audience for your media product?

With the research I carried out my media product is primarily targeted at male teenagers from age 15 – 20 and the secondary audience can be either female teenagers of the same age group or older men. With my audience research it can be concluded that my media product will attract majority of people with black ethnicity. We can see that I portrait this idea in my magazine with the use of black models, black background and many more related conventions.

I made younger audience my target because I, as the producer can relate to many things they find interesting, however the artist names on my front cover and images used will apply to younger people because there’s a trend of male teenagers listening to American artist and mostly uses them as a role model in their everyday activities. Female teenagers and older audiences are made my secondary target because my magazine also features American female artist in the cover lines and some linguistic terms were used, which can also appeal to adults.

Beat magazine comes with morals which is most likely for teenage audience to understand. My magazine is not just targeted at any black teenagers but only appealing to those who listens to R&B/Hip Hop music as my product main focus is on that particular genre. The audience can see this by taking a look at my product and reading the coverlines.