Q5. How did you attract/address your audience?

In the making of my cover page attracting and addressing my audience was the most important thing. I started this by designing the front cover neatly and all conventions aligned in the right places. My main image was taking with a black background, which is addressing to my targeted audience of teenagers with black ethnic backgrounds. The black background will also allow all written texts to be written in a brighter colour in order to be seen and this can attract my young audience as it appeals as not looking boring to them which encourage them to read it. With the audience research I done I realised that the coverlines are major in attracting or addressing my audience. My main coverline is “FIRE IN THE BOOTH”, these choice of lexis will attract my audience because I found out during my research my targeted audience likes to record there own music, meaning they will be spending there time in the booth. The noun “FIRE” will address to them as something they might want to take a look at as its sounds so serious.

Another way i attracted my target audience is the font and colour of my masthead. Designing the masthead across the page will emphasise in catching my reader’s attention so therefore and interesting font, size and colour will attract my audience to take a closer look. With the research i done i also realised that my target audience will only give you attention if you have a good reputation for yourself, in which made me use a selling line to attract them to my magazine. “UK’S BEST SELLING MAGAZINE”. this selling line will help me sell my magazine as my audience will like to be part of the readers to the UK’s best selling magazine and makes them wonder why it is the best selling magazine in the UK.

I also attracted my audience with the use of puff. As many magazine readers know that most puffs gives information on winning prizes or gifts. My puff was made to stand out with the use of a polygon shape in a red color aligned at the top and bottom of my magazine which makes it impossible to miss. The information given in the puff specifies on the genre my magazine is focusing on, which appeals to my R&B/Hip Hop audience. The use of a black teenage model wearing a teenage costume connotes the relationship between the model and the audience. This is use to attract people of similar age as my model is addressing the teenage ‘swag’. The model pointing at the camera can be seen as him pointing at the reader which draws my audience closer to reading my magazine as they feel being called upon. 

 

The main image used in my content page features a different model of the same age carrying a guitar which makes my magazine more music like. This image can address to my audience by challenging the stereotype of black teenagers always up to no good and getting involved in anti-social behaviors. The image proves a black teenager doing something constructive with himself, and will interest my target audience. Wearing the hood on his head is a symbol of what people see black teenagers in when misbehaving in the society. This is to address to my audience as it relates to their lifestyle.  

With my double page spread the use of lexical choices are used to attract and address my audience. “Vulnerable Judge vs Rapper”, this quotation exaggerates on the story being told and appears as a battle between both parties. This was used because most my audience gets involved in challenging situations and the quotation is a response to their interest.   

“Young Wild and Free”, is a phrase I inserted in the middle of the page in between the columns. The triplets are used to show an understanding of a teenage life. My audience will fell attracted to this as they are very familiar with these words. The phrase is addressing the swag that my audience carry with them at all times so they feel legible in reading my magazine.