Q4. Who would be the audience for your media product?

With the research I carried out my media product is primarily targeted at male teenagers from age 15 – 20 and the secondary audience can be either female teenagers of the same age group or older men. With my audience research it can be concluded that my media product will attract majority of people with black ethnicity. We can see that I portrait this idea in my magazine with the use of black models, black background and many more related conventions.

I made younger audience my target because I, as the producer can relate to many things they find interesting, however the artist names on my front cover and images used will apply to younger people because there’s a trend of male teenagers listening to American artist and mostly uses them as a role model in their everyday activities. Female teenagers and older audiences are made my secondary target because my magazine also features American female artist in the cover lines and some linguistic terms were used, which can also appeal to adults.

Beat magazine comes with morals which is most likely for teenage audience to understand. My magazine is not just targeted at any black teenagers but only appealing to those who listens to R&B/Hip Hop music as my product main focus is on that particular genre. The audience can see this by taking a look at my product and reading the coverlines.

Q3. What kind of media institution might distribute your media product and why?

I would like IPC Media to publish and distribute my magazine for many reasons that can benefit both parties. IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men, almost 26 million UK adults, while their websites collectively reach over 20 million users every month. This will allow my magazine to reach a wider range of people and can gain recognition for my magazine, however IPC media has a focus on three core audiences: men, mass market women and up market women. My magazine is targeted at a whole different audience that IPC Media hasn’t intended to reach but my magazine will give them a new market, meaning more sales would be made and a wider range of their targeted audience.

If IPC Media could use their power in the publishing and distributing industry to exhibit my magazine they will be doing something new that will benefit them financially, moreover it will also mean that my magazine will be a success. Because IPC Media is able to reach a large amount of people, it will be an advantage for my magazine, although my targeted audience is different from theirs. Having my targeted audience will add to their percentage of reaching two thirds of UK women and 42% of UK men, almost 26 million UK adults. I would like to see my magazine places in WH Smiths. Tesco, corner shops, youth clubs and newsagents because these are the shops that most teenagers visit to buy their daily or weekly products. With the help of IPC Media reaching these shops will be minor because of their power in the industry. Teenagers are more likely to visit shops to buy magazines, however the subscription of my magazine would be available on http://www.themagazineshop.com/ as this will keep them updated, save them time and easy to .

Q2. How does your media product present particular social group?

My media product is targeted at teenagers from age 15-20 with an interest in R&B/Hip Hop music. This is a social group that both males and females are involved in and consist of black ethnicities. I represented this particular social Group with my magazine by choosing the models for my magazine wisely as they are teenagers that portraits my ideal target audience.

The model in my front cover is dressed with an adidas track suit and a black armless body warmer. This will relate to my target audience as they are very familiar to that particular way of dressing which can categorised as a social group. I directed the model on my front cover to point at the cover with a straight face while I take the shot from a low angle shot to seriousness made it seem like the pointing of hands towards the camera is pointing at and picking out a particular social group that my model can relate to. It also shows dominance and power which can present a black ethnicity social group as they like to see them self up top and in control.

All my magazine models are black and only a few props were used. This is to how that the targeted social group are not expected to have luxury instruments but still make the best with what they have. My double page spread give the information that present my targeted social group to be people that affiliated with the crimes on our streets and targets of trident.

Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Before I embarked on my project I took a lot at some old music magazines as they used their form and conventions to interest their target audience. With this little research I done I started to create ideas of how my magazine would look like and how much it will take to make it look as professional as possible. I drafted eight different types of my products using different forms and conventions to see which suits my target audience best while doing this I had in mind to imitate an existing professional music magazine while creating my own unique style. The using of a big masthead across the front cover makes my magazine stands out as it is written with the biggest font size and bold same as a professional magazine. This will allow the magazine to catch the audience eye, gain recognition and also distinguish it from the rest of the magazines in stores. To interest my audience I decided to use a font called Wet 1 Becker which I download from a website called dafont (http://www.dafont.com/wet1-becker.font). This implies to my audience as this will give them a common understand of what to expect in my magazine. Another convention I used is that I had the colour red and blue fonts theme running through my whole magazine to look professional, keep my audience eye open with the bright colours, not get them confused and easier to read.





As a professional magazine producer you have to think and come up with a convention that sells your product and makes your audience want a piece of it which is the selling line. My selling line indicates that it’s the “UK’S BEST SELLING MAGAZINE” to point out the reputation the magazine their reading has and makes them wonder why it is the UK’s best selling magazine. Other magazine might use their selling line to alert the audience of what the magazine featured and must be something that will interest to target audience to sell the product.

My barcode and date line was placed together at the bottom left of my magazine, this is not very common for both of them to be in many other magazines but it is part of my convention. I combined the price of my magazine with a date line and barcode together to show the relationship between the three. This will benefit both the person buying the magazine and the cashier at the till as it will be visible to the buyer when it’s placed on the shop and the cashier will can clearly see the price while scanning the barcode without having to look around for it.

My main coverline is to stand out from the rest of my coverline to give my target audience a sense of importance and it has to be something that will interest them in reading more about the magazine. This convention will draw my target audience closer to the magazine as it will feature what the magazine is about. My main coverline was written in a bigger font to show dominance and catch my readers’ eye, I also used a second main coverline with a slightly smaller font to connote a sense of hierarchy in my coverline which is aimed to have my target audience reading. The two main coverlines was placed on the right as I want them to be visible to my audience when they enter the shops, the rest of my coverlines was placed on the left of my front cover with smaller fonts and painted in colour red and blue which highlights certain words in the coverline which supports my theme of importance and hierarchy of topics and texts in my coverlines.

The other convention I came up with is the using the of puffs in my cover page as this makes my magazine look professional and to give a sensation of a free or bonus gift relating to the genre of music my magazine is promoting which is R&B and HIP Hop. I photographed my main image in a low angle position capturing my models waist to the head which makes it a mid-shot. This convention is used to illustrate the power and dominance my magazine has in the industry.

                                           

I emulated my content page with the idea and style of a professional music magazine by giving as much information as possible. The convention I used is the continuity from my cover page meaning that there is a relationship between them. I demonstrated this with the use of colour red and blue, which makes the writings clear and bright to my target audience, because there are lots of information in my content page the use of bright colours will keep the readers eye open and not bored. Another convention is the using of different images apart from my main image, this is to give my audience a variety of visible choices so they can see who is featured in my magazine.

My magazine only consists of two categories although most professional content pages consist of more. Only 2 are used to give a sense of originality as well as a professional look to my content page magazine. The magazine I emulated only featured 1 image, in which I used 3 images to give my audience different visions of my models. The convention I used in my double page spread is simple as one side for the writing and the other side for my image. The writing is also in blue and red to show continuity in all my products.

 

The convention I used to catch my reader's eye is the big headline across the first page which tells what the story is about in an exciting phrase. I developed the idea of writing my double page spread in 4 columns to look neat and easier for my target audience to read, in order to engage my target audience in the reading, I had highlighted some words in either colour blue or red in the text. A whole page size was devoted to my image to attract my reader’s eye and limited information was written on it to just interact my target audience with the image.



DOUBLE PAGE SPREAD FINAL PRODUCT

CONTENT PAGE FINAL PRODUCT

COVER PAGE FINAL PRODUCT